Having content is not just about having a website and a blog, your content needs well-defined strategies to support it. There are several steps you need to follow to develop your content strategy:
Content audit : The first step is to review all the content you already have, so you can discover which topics you have already covered and which ones are missing. This will also allow you to manage and organize your content more easily.
Content plan : You now have your Buyer Personas and Buyer Journey mapped out. Now you need to create the content you are going to publish over the course of 1-3 months. You should be publishing content for all BPs and all stages of the Buyer Journey.
Content creation
We’ve talked about this before. You need to create pillar pages and topic clusters and keep SEO in mind when writing. In addition to this, we offer you other tips that are essential for generating good content: write your truth, be human fusion database when writing, keep things simple and don’t forget the importance of the design of your
Content Optimization : Use metrics to analyze your content’s performance. Study trends to see what content is performing well and why, and revise or remove content that is underperforming. Include these trends in your next content plan and start the process over again.
Forms and CTAs
With a good content strategy (which will help you have outstanding content), your visitors will be willing to give up personal information in exchange for more valuable content or resources (such as a demo or a meeting how to build an effective customer database with the sales manager). It is essential that you have forms and CTAs on your website and blog so that your leads can download the content and you can enrich your database.
Forms : This is how you’ll be able to collect data from your visitors. You need to consider how many fields to include, design, and of course, data protection and consent rules. Although shorter forms make conversion easier, you should always keep in mind that the information requested must be proportional to the resource you’re giving.
CTAs: These are vitally important
They are what tell your visitors what you want them yeezys shoes to do. Typical CTAs include banners, gifs, or buttons with a good message and visual elements. CTAs should have a direct relationship with the content the visitor is on.
Now that you have what it takes to start getting clients, it’s time to move on to the next phase: automation. This is necessary to be able to manage your leads more easily; by using marketing automation, you can ensure that your leads are properly nurtured and moved closer to a sale.