When you’re overworked and short on time, you’d surely like to have a little helper to take some of the load off your plate. We don’t promise magic, but we can teach you what Marketing Automation is.
For this you need a good marketing automation tool. Today, Hubspot is the most complete and flexible tool, adapting to any type of case and project:
With a good tool, we can automate almost anything
Below are some examples of how automation can be used through HubSpot workflows:
Lifecycle Implementation : When you’re looking to clearly define your lifecycle stages across, say, subscribers, leads, and customers, workflows can be a big help with implementation across your entire CRM.
CRM Organization : You can use workflows to organize your engineer database CRM. As in the example above, you can set properties for contacts, companies, deals, tickets, etc.
Assign leads to your salespeople : Do you want all your leads for a certain product to go to a specific salesperson? With workflows, you can set the characteristics needed to send leads to different salespeople.
Sending emails to prospects
Do you want to send an automatic response? What about follow-up emails? Plan the procedure in a workflow and complete it with delay times and different if/then branches depending on their response.
Lead Nurturing Campaigns : Imagine you receive a lead with a very TOFU content. This lead is still in the Consideration stage and is probably not yet qualified to buy your product or service. This is where lead nurturing testing this association, making amendments comes into play . Through email marketing campaigns and using “Smart Content” you can send different content to different targets and accompany them, in an automated way, throughout the life cycle, until the commercial closure.
Send internal notifications to team members : It’s easy to send internal notifications in an automated way. This way, you’ll know that your team members are receiving the information they need and you’ll stay up to date.
Add subscribers to your newsletter
Embed your blog subscription form into a workflow. You yeezys shoes can send them an automatic response and add them to your mailing list.
Lead Scoring : Based on the scores you set, bring leads with high scores into workflows to contact them when they reach that score. There are certain actions that occur depending on whether the scores are high or low.
And much more! It all depends on your needs and your imagination.