Analysis is something that should be done consistently and continuously throughout a project. It is one of the most important aspe
Growth-Driven Design : When you undertake optimization or redesign efforts, you have to try to be as agile as possible. Growth-Driven Design is a very interesting technique to make changes in an effective and fast way.
Ask! (Surveys/Questionnaires)
Sometimes the best way to optimize is the most obvious. Ask your customers, team, and third parties what they think. Surveys are a great way to see which messages and brands are working best.
Besides this, you can’t forget the whole technical and process-based part. Optimization works on many different levels. You need to be aware of the user experience: does the page load fast enough, is the information teacher database easy to understand, is the form too long, is the sales process simple? These are many of the aspects you can learn about thanks to the results obtained through some KPIs, such as bounce rate, time on page, form conversion, etc.
By constantly checking your results and optimizing based on them, you will be able to generate better content and strategies. This will lead to more sales and satisfied customers who will be delighted with every action you take.
If you already understand
The Inbound Marketing methodology and consider the elements we have mentioned, you will be on the way to success in your Inbound Marketing Strategy!
If you want to know more about Inbound Marketing and what therefore, it is recommend to replace some paragraphs with visual material strategies you can continue applying it, we invite you to take a look at our blog . Don’t hesitate to contact us , we will be happy to help you!
Tips for using social media at every stage of the Buyer Journey
It is not new to any of us that nowadays more and more people are using social networks. IAB Spain, in its Annual Study of Social Networks 2019 , establishes that in Spain this number rises to 85% of the yeezys shoes population and concludes that 55% of users look for information about products or services on the networks before making a purchase.
Taking these data into account, it is clear that all brands need to be present in this medium and that is why at mbudo we want to make this task easier for you by offering you a series of tips for using social networks. After all, social media strategy is very important for businesses today.
From an Inbound Marketing perspective, the first thing you need to consider when presenting yourself as a brand on social media is what stage of the process your Buyer Persona is in . As you may already know, the Inbound Marketing methodology is divided into four stages.