There probably aren’t any big differences. I mean between online and offline. I’ve never launched a business that wasn’t online, so I can only talk about the web-related part. I know this space better, without a doubt.
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Few entrepreneurs are able to launch a business and have customers from day one . They simply do not plan to achieve this success because they assume that it requires more time. A business requires constant effort, but the initial impac email data is key for the first few months. Even fewer entrepreneurs take care of what comes next when the first sales arrive. There is probably a simple explanation.
They don’t imagine that the “worst” can happen: a customer success in this landscape will depend places an order. And we might think that I’m only talking about e-commerce and the importance of customer service, but that’s not the case.
It is also a phenomenon within the world of webmasters and bloggers who launch a website in the hope of earning a little extra money. In this case, 2 things can happen:
You’re excited. You manage to set up a page in an unexplored niche and your Google Analytics starts to jump. You go from 0 to hundreds and then thousands of visits. The bad thing is that you have no idea how to make money from that traffic. You didn’t ask yourself the question about monetizing the project before starting . Now you’re getting a lot of visits but with Google Adsense (which is usually the first option for 99% of beginners) you get a pittance.
You’re a little frustrated. Traffic has increased, but not as much as you expected. As always, the basic rule of dividing by 2-3 the “conservative” expectations you initially had has been applied. Then you realize that even if the numbers are multiplied by five, you’re still not really getting a return on your invested time. You’ve completely forgotten to do a super-easy and ultra-fast calculation to find out your potential income .
Most of the problems you encounter once a project has been aqb directory launched are usually solved beforehand. This is not always the case.
I think we’re all clear on this
The most important thing once you’ve opened the doors is a positive customer shopping experience. This is a topic I’ve emphasized in the phases of the Blog-Up method . For certain types of business, it may be enough to offer a good design, usability, and a payment gateway that doesn’t cause problems (problems always arise here).
Not everything can be planned down to the last detail (nor does it make sense)
This first impression is essential for subsequent word of mouth. Not all of your clients are early adopters . These are the bravest because without having any experience or vote of confidence from third parties, they take the plunge and buy from you. They are key so that if they require more prior information, they can base themselves on it and follow their example. If the first feedback about you is bad, it can be difficult, if not impossible, to fix it. Your reputation from the first few days is too fragile to recover from a low blow in the beginning.
Many times the problems arise from the client’s side
Customers are generally very forgiving. Some are even understanding because you have just opened your store and they understand that not everything is working perfectly yet. Others are even more demanding at this stage because they are afraid of having made a wrong decision in buying from you and they hate being wrong. They can even create incidents and criticize you even though it is not objectively your fault. The bad thing is that since you do not have the processes as you should, you find out too late that you are not to blame . But of course. The customer is always right.
The chaos of the early days of a new business arises from a lack of process definition . Most of us are not disciplined enough to sit down and document everything (myself included). On the other hand, at this stage it can be a bit of a waste of time because there are so many factors that come up in surprising ways. It is impossible to anticipate everything so much of that previous process definition would have to be redone practically from scratch .