Edith Gomez
Edith Gomez
Editor at Gananci. Passionate about Digital Marketing and specialized in Online Communication.
Wrote 6 posts
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web usability
When making a purchase, usability will
A be a determining factor during the process. An online store that is easy to use and interact with will undoubtedly become a profitable business with satisfied customers.
But… how can you improve the usability of your online store? Here we will give you ten tips to achieve this.
Secrets to optimize the Web Usability of your eCommerce
Are you suffering from abandoned cart syndrome ? Do customers come to your Online Store but end up not buying? This may be due to problems with your site’s Usability. Take note of the tips we will give you below and turn your situation around!
1. Allow your customers to purchase without registering
Even if you are obsessed with the idea that your user must be registered in order to obtain their data and focus your marketing actions, the truth is that these processes end up being tedious for consumers.
This happens when an excessive
A amount of data is required , which is often not even essential, and on other quick signs occasions because users have registered on several sites and end up feeling tired.
Some consumers will only visit your online store to make a single purch besting black friday with communications ase – perhaps because the products you offer are not of interest to them – so when you make them go through a lengthy registration process, they may start to feel hesitant about making the purchase.