What is Clienteling? Definition
Clienteling is a marketing technique for managing the relationship between a company and its customers. Its goal is to offer customers a personalized and engaging experience. This approach is based on defining sms promotional campaign specific criteria, clearly differentiating them from those established by the competition, and on the thoughtful use of this data (preferences and purchasing behaviors) to create tailored interactions.
Client ling has been used for many years in the retail industry, especially in the luxury sector. Therefore, where it is important to build lasting relationships with customers. The “personal shopper” is the epitome of this practice and acts as a personal consultant for the most affluent customers. Brands use the information collected to recommend specific products, propose exclusive offers and organize private events or personalized appointments.
Case Study 1:
Mrs. X recently ordered a cream for a specific problem on the website of a major cosmetics what is conversational commerce? brand. At the point of sale, the consultant who deals with her, armed with this information, is able to offer her a personalized experience (and more): an exclusive presentation of a new range of products, feedback, an invitation to the brand’s upcoming private events… All in a dedicated lounge.
It offers them a unique and personalized experience based on their needs. Of course, this strategy is not only reserved for high-end brands, but can also be used by small and medium-sized businesses.
Case Study 2:
Whether you are an independent wine merchant or a grocery store, organize exclusive loan data product tastings for your best customers. These events not only offer a unique experience, but also help strengthen the relationship with your customers outside of the traditional purchasing process.
Case Study 3:
If you have an outdoor furniture store. Therefore, contact your customers immediately after purchase to ensure they are satisfied. For example, if you sold a garden shed, offer the buyer maintenance advice.