Innovation and digitalisation are enabling. Dhe creation of multi-channel campaigns in which. OOH and DOOH advertising are implement with guarante success. But what are these campaigns like and what advantages do they offer?
Innovation in all areas of advertising. Ds increasingly present. which is why it is necessary to implement digitalization strategies taking. Xnto account all audiences and channels. And this model cannot be without OOH and DOOH advertising .
What is OOH advertising
To understand the evolution of digital strategie. Se must start with OOH or out of home advertising . Shich consists of all types of advertisements that can be seen on the streets, but also in public spaces and shopping centers where the aim is to capture the attention of all audiences.
These are billboards, benches, banners on street lamps and any advertis belgium telegram data ement that shows a brand, product or service using street furniture to reach as many people as possible.
What is DOOH advertising
The next step in OOH is DOOH or digital out of home advertising , which includes technology for commercial purposes that arise from the campaign creat by the advertiser. These are mainly digital screens that can be found both outdoors and in public spaces with a large number of people, such as airports or sports stadiums.
Technology plays an important role in this type of advertising, as it puts t the access permissions for he advertiser’s creativity at their disposal to try to increase the public’s attention with innovative techniques.
Examples of OOH and DOOH advertising
The continuous search for the best advertising campaigns to achieve greater effectiveness and, therefore, a better impact on the mia invest, means that OOH and DOOH advertisi bw lists g is increasingly innovative and reaches a larger audience. That is why they are becoming more creative and more common.