Scheduling WhatsApp messages is one of the most useful features for your business. Instead of sending a message immediately, setting the time and date can maximize views and engagement by reaching customers and prospects when they are most likely to be active; and when doing WhatsApp marketing , a particular message at the right time can make all the difference.
What are the benefits of WhatsApp’s scheduled messaging feature for your business? How can you do it easily and effectively?
Table of Contents
- Why schedule WhatsApp messages
- 1. Better timing and maximum marketing impact
- 2. Consistent campaign flow
- 3. Greater participation in the launch
- 4. Improved segmentation
- 5. Improved drip marketing
- 6. Improved strategies for holidays and seasons
- 7. Optimized urgent offers
Why schedule WhatsApp messages
A scheduled WhatsApp message has a huge impact on your marketing efforts. By incorporating message scheduling into your whatsapp and digital marketing, businesses can streamline their marketing operations, maximize customer engagement, and increase campaign results with less manual overhead.
1. Better timing and maximum marketing impact
A scheduled message on WhatsApp allows businesses to communicate with customers and prospects at the best times, such as during periods of high engagement. This way, marketing content, such as promotions, offers, or product announcements, is delivered when your audience is most likely to respond, improving click-through and conversion rates.
2. Consistent campaign flow
Maintaining consistency in marketing campaigns can be a complex task, especially when you need to stay top of mind with customers. There is a lot of competition, so maintaining a constant flow of communications is essential. Scheduling WhatsApp messages allows you to maintain consistency while also delivering personalized messages without overwhelming your audience.
3. Greater participation in the launch
You’re launching a product, service or event and you need to create urgency. The best way to do this is to schedule reminders, countdowns or even last-minute deals on WhatsApp. However, instagram shopping checkout: what does this purchasing method entail? This will keep your audiences informed and build excitement, which will increase engagement and prompt timely action.
WhatsApp’s immediacy and personal touch offer a sense of exclusivity, making your audience feel engaged and motivated. Constant communication will keep your brand top of mind and encourage faster decision-making, boosting conversions and maximising the impact of your launch campaign.
4. Improved segmentation
WhatsApp Message Scheduler allows you to segment your audiences and engage with them at the right time. For example, special customers (those loyal to the brand at the advocacy stage) can receive exclusive offers, while incoming leads can get introductory content. This allows you to tailor your messages to different stages of the buyer’s journey.
5. Improved drip marketing
Nurturing your potential customers is essential. A drip marketing campaign can leverage WhatsApp message scheduling to maintain a constant flow of communication and content based on an established sequence.
You can schedule personalized messages based on user behavior, interests, or purchase stage, ensuring your audience receives the right message at the right time, increasing relevance and improving conversion rates.
6. Improved strategies for holidays and seasons
Message scheduling helps businesses capitalize on holidays and seasonal opportunities. By scheduling holiday greetings, promotional offers, and related content in advance, you ensure effortless, timely delivery of a key last-minute activity.
For example, you can schedule a series of countdown messages leading up to Black Friday deals to highlight different discounts each day – for example, “Only 3 days left! Don’t miss out on our exclusive early access deals,” followed by reminders as the sale approaches.
7. Optimized urgent offers
Scheduled messages can be used to plan and implement flash sales, limited-time discounts, or last-minute promotions. This allows businesses to keep customers alert and ready to take advantage of special offers that end soon.
How to schedule WhatsApp messages?
Scheduling messages on WhatsApp is simple. Just follow the steps below depending on your operating system.
On Android devices
Scheduling WhatsApp messages on Android is not a built-in feature, so you need to use third-party apps, the most popular being SKEDit.
SKEDit is a free scheduling app that lets you schedule WhatsApp messages, as well as SMS, emails, and social media posts. You can also use it to schedule messages on the WhatsApp Business app.
1. Download SKEDit
Go to Google Play Store, search for the SKEDit scheduling app and install it.
2. Register and configure
Open the app and create an account. After logging in, you’ll see a dashboard with multiple scheduling options.
3. Add WhatsApp as a service
From the dashboard, select WhatsApp. Grant SKEDit the necessary permissions by enabling the accessibility settings (the app will guide you through this step).
4. Write your message
Choose the message recipient from your contact list and type the message you want to schedule. You can also include attachments at this stage.
5. Set the date and time
Select the date and time you want the message to be sent. Optionally, you can set up a repeat function if you want to send the same message multiple times.
6. Enable or disable manual sending
If you choose manual sending, SKEDit will notify you when it’s time to send the message and you’ll need to confirm it. If brazil data want the message to be sent automatically without manual confirmation, disable the manual sending option (although this feature may require additional configuration).
7. Save and schedule
After you’ve set everything up, tap Schedule. Your message will now be queued to be sent at the scheduled time.
Additional Tips:
SKEDit offers other useful features such as auto-replies and scheduling messages for calls, emails or even social media apps.
Make sure you leave the SKEDit app running in the background and give it all the necessary permissions, or scheduling will not work properly.
iPhone and iOS devices
WhatsApp doesn’t natively support scheduling messages on iPhone and iOS, but you can use Apple’s Shortcuts app.
1. Install the Shortcuts app (if not already installed)
Go to the App Store and install Shortcuts (this app is usually pre-installed on most iPhones).
2. Create a personal automation
Open the Shortcuts app, tap the Automation tab at the bottom, then tap Create personal automation.
3. Set the trigger (Time of day)
In the automation settings, choose Time of Day as the trigger. Next, select the specific time when you want the WhatsApp message to be sent. Also, set the frequency as Daily, Weekly, or Monthly, depending on your needs.
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Scheduled messages on WhatsApp (mobile account and WhatsApp Business ) are a valuable feature to drive engagement, leverage your marketing campaigns, take advantage of seasonality and holidays, and connect with your targets when it’s convenient for you. Always schedule WhatsApp messages easily and conveniently with user privacy in mind.
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