“Do you consider yourself a marketing person .Was my question at the end of the presentation to the person who presented us with the results of our social media activities over the past three months. I asked this question to understand how constructive I could be with my criticism.
Data visualization
“I’ll be tough, but I think I’ll help you if you let me” was my comment when I received a “yes” as an answer. Obviously. It’s impossible to be so advanced (although there are always exceptions) in your early twenties. At that time I was also very green and didn’t have the experience and confidence that I have today.
In digital marketing, there mexico whatsapp number data are many things that can be measured, so it is very important to shape the data. If you develop the ability to create tables. Graphs and other types of illustrations to support your arguments, you will go far.
Analytics
If you have the challenge of visualizing data, for what are the blank pages at the end of books really for? me this also implies first knowing how to interpret it. This goes a little further than understanding two or three pieces of data in Google or Adobe Analytics. Going a little further. It also requires understanding the reliability of the data because it is not always what you see. In a recent case of a consulting project, depending on the preconfigured. Report you were looking at, you found one trend or the opposite. I found the error and now it is being fixed so that you can reach the appropriate conclusions once everything is correct.
A/B Testing
It is essential that you have managed kuwait data either Google Ads. Meta Ads or whatever to understand the dynamics of optimization and continuous improvement. It also means that you know how to set up A/B tests. We recently changed the cover image on Amazon because we achieved a 50% improvement in conversion rate. This figure is not normal, but if you don’t do it, you will surely not see any improvement.
Channel Knowledge
SEO, SEM, display campaigns, social media and apps to name the main ones. Ideally, you should have been involved in all of them in detail. That is, you have been responsible for SEO for a website for a while, you have managed SEO campaigns for another time, etc. This will help you enormously to understand how each one works but also how changing one thing in one channel could have a positive or negative effect on another.
I may have left out a few more areas, such as UX/UI or understanding conversion funnels perfectly. The topics often overlap, but one thing is clear. If you want to orchestrate things at a given time, you need to know everything. If you “only” want to be a specialist, then you can convince yourself with less.