This sentence sums it up well. We are learning. I have not been there in person, but today we have found time to review the event in which two people from my team participated in person.
This particular event was not worth the effort. Poor organization, bad location, little networking and few buyers willing to spend. In short, it was not in this post.
Be a sponsor
I’ve already told my team today. I don’t judge an event by its turnover but rather by its branding impact and networking factor. It was an event that was held for the first time. We were one of two sponsors and the organisers didn’t even stop by to say hello. That says it all.
Still, we have taken something away from this event. Feedback on products and new learnings on how to get the most out of participating in events.
Despite the experience, it can be switzerland whatsapp number data worthwhile to be a sponsor in this type of event. With a bit of luck, this one would have been better and, especially at the beginning, the price-visibility ratio can be good.
Location, location, location
This is something that we will continue to value usa: google forced to open its app store to its competitors on android in the future, without a doubt. It is clear that the more mature the event, the more certain the profit because the visibility it will have is known (at least more or less). The younger the event, the greater the risk, but of course, where there is more risk, there is also more to gain (and lose).
If we were sponsors, we could have been placed kuwait data in a better spot, rather than in the back corner. This is something we need to do better next time, proactively. It’s a beginner’s mistake. But hey, that’s what we are, beginners…
Make prior contacts
It’s not that difficult either. If you think that a large part of the value of the event will be in the networking, then organize yourself beforehand and don’t leave things to chance. We haven’t done it properly either. With the list of vendors it would have been enough to make the necessary preparation. I think that in one case we did it but I haven’t asked if we had the opportunity to have a conversation here at the end.
Get market feedback
I’ve talked about this before. It’s of participating in an event with your brand. It’s what you want. In this case, it has had a direct impact on a design decision for a new product we are preparing. We have a lot of faith in this product. I think it could be a great success.
We will continue to participate in events. Perhaps with a little more judgment, or so I like to thin.