Landing pages are pages developed with a specific purpose within a marketing strategy, such as generating leads or attracting traffic.
How to create a landing page
Examples of landing pages that will inspire your business
Elements that should never be missing on a Landing pages landing page
This is an excellent marketing tool that, through forms or any other element that serves to capture users’ personal information , seeks to initiate the workflow of a sales process.
According to Campaign Monitor , landing pages have the ability to increase return on investment (ROI) by 223% . For this and many more reasons that we will mention below, we believe that they are fundamental pieces of any B2B marketing strategy. In this article we will show you some examples of landing pages so that you can get inspired and take ideas for your own project.
How to create a landing page
Creating landing pages is not as complicated as it may seem. There are a few details to consider, and most importantly, the purpose of the landing page. The best landing pages have a specific goal , and all the effort surrounding their creation revolves around it.
Some elements that are almost always present on landing pages are forms to capture leads or pop-up windows that request information through a form such as name, email, interests, phone number, among others. The idea is that you can capture contacts, or leads, effectively to then continue with the sales process.
Of course, it is very difficult for someone to leave their email without receiving anything in return and that is why some ideas that you can take for the creation of your B2B landing pages are :
Offering to download an app in exchange for a subscription or email;
Be a member of an exclusive community;
Invite to subscribe to a course or certification;
Download an eBook;
Subscription to a mailing list or newsletter;
Offer the opportunity to register for an event;
Allow free trial of a product or service.
With these ideas in mind, you can choose from several Landing pages available tools that exist exclusively for the creation of landing pages . Some of them are:
1. LeadPages
This tool does not have a free version, but can be used by anyone without the need to know programming or design. It can also be linked to WordPress and offers various plans depending on the budget available.
2. WP Bakery
This is a WordPress plugin that allows for the rapid creation of landing pages . It works with a simple drag & drop system.
3. LanderApp
This app offers 30 days of free use and is also very easy to use. It also has a variety of templates and other useful features such as A/B Testing and Facebook integration.
4. PageWIZ
Create landing pages with PageWIZ without being tied to a template because you can create it from scratch if you want. They recent mobile phone number data also offer a 30-day free trial to try out the tool before paying for any subscription.
5. Thrive Content Builder
This is another WordPress robly alternatives to explore for email campaigns in 2024 plugin that allows you to create landing pages with little effort. They offer more than 100 landing page templates to use as a base and inspiration for your spam data project by simply dragging and dropping.
Examples of landing pages that will inspire your business
Once you have the right tools or the ones that best fit your needs for building landing pages, it is time to define their structure and content. Below we show you some examples of landing pages and we tell you the best practices to take into account before defining your landing page:
1. Keep the focus on a single topic/product/service
Don’t be tempted to offer multiple things on a landing page, focus on just one thing so you can capture the user’s attention more easily and thus be able to offer all the necessary information about what you want to communicate. This will prevent the person from losing focus and navigating elsewhere or escaping from your landing page.
You can see in this example from Shopify how the landing page focuses on a single conversion point, with a clear ‘Call to Action’ and a simple form where the user simply has to leave their email address to start the free trial.
2. Use a simple design
It’s always been said that less is more, and this is also true for landing pages . Avoid unnecessary distractions by including too many graphic elements, and look at how Webprofits does it with this super minimalist landing page .