Outbound marketing interrupts the consumer with advertising and promotions. This generates rejection among the public, which feels inundated by unwanted messages. However, inbound marketing seeks to attract consumers through relevant and useful content. According to growthrocks.com , 70% of consumers prefer to learn about a company through articles rather than advertisements.
What is Inbound Marketing?
Inbound marketing is presented as a strategy designed to attract customers through meaningful content and experiences mexico phone number library adapted to their needs. Unlike outbound, which usually interrupts consumer attention, inbound focuses on building lasting bonds . With this methodology, companies can connect more deeply with their target audience.
Definition and Basic Principles
Inbound marketing is designed to generate content that really connects with your target audience. This approach has the goal of attracting customers through valuable and relevant constancy and discipline in entrepreneurship
information. The fundamental pillars are:
- Attract
- Convert
- Close
- Delight
, ensuring that each stage provides a positive and memorable experience.
How Inbound Marketing Works
Inbound marketing uses tactics like SEO , content marketing and social media to attract traffic. These strategies make it easier for consumers to find relevant content organically. Once on the website, they provide useful information that accompanies them on their dating data journey through the sales package.