Due to the large number of various sanctions this year, advertisers were forced to change their usual targeting tools. For this reason, some marketers faced difficulties in the setup process, subsequent optimization of new campaigns on previously unknown sites. Below in this article, we will consider why does not work, does not bring the expected results, and most importantly: how to fix this?
The target goal does not match the business goal Why Targeted Advertising
In total, there are three main categories of goals in the user’s account:
If you want potential customers to perform a specific action, namely: leave their data or buy something, then you should choose the “Conversion” goal. “Consideration” is used to increase audience traffic, and “Awareness” is suitable for well-known companies and brands that just need to be reminded sometimes that they asia mobile number list still exist. You should not choose several goals for your advertising campaign. After you launch an advertisement, you will no longer be able to change the goal, since the functionality of, for example, VKontakte, like other social networks, simply does not allow this. When there are many goals, the algorithm stops working correctly, since it simply does not understand who should be shown the content.
Too many interests selected
As practice shows, even if you tell your target audience about all areas of life that are interesting to them at once, the algorithms also get confused, as when specifying different goals. It is better to turn to the use of operators and formulas. Setting up targeting makes it possible to use special commands and make an intersection of audiences.
Using targeting allows you to i felt like some more modern features segment all users by age and location. It is important to set up the targeting correctly so that the age range is always correct. Otherwise, you will get a lot of non-targeted impressions of your content on Instagram and any other social network. Different campaigns should be launched for different age groups.
Ineffective creatives
Creating creatives for promotion is a real problem for all advertisers. Like other nuances of setting up, this problem can only be solved by japan data regularly testing ads. And this should be done constantly, not just once, to avoid mistakes.
There are two main aspects that need to be given special attention:
- you can’t mislead a potential client, you need to describe only the real USP;
- Avoid provocative slogans and images, as there is too high a risk of being misunderstood by the target audience.