Black Friday is belgium whatsapp number data
an event that many marketers plan for well in advance. Originally launched as a one-day event after Thanksgiving in November, companies start to offer Black Friday deals weeks before the event.
It has also become an important event for customers as they look to swoop in and take advantage of Black Friday offers. According to a YouGov report, 36% of Americans are planning to participate in Black Friday with 60% saying that gashion will be the most sought-after product category.
But with so many campaigns happening for Black Friday, how can you create one that stands out?
In this blog, we look at 10 memorable Black Friday campaigns.
Walmart – Tap into popular culture
The teen comedy movie mobile internet speed may depend on many
‘Mean Girls’ was a huge hit in the 2000s and Walmart used its popularity to launch a Black Friday campaign featuring the stars.
This campaign was create to ignite millennial nostalgia. And capitalize on the launch of the movie remake one week before the trailer was release. The ad feature iconic moments and dialog from the movie that cleverly featured Walmart’s Black Friday deals.
The superstore chain also promote the fact that the deals were provide to Walmart+ members three hours in advance as a way to attract teenage members. And boost memberships for the subscription service.
IKEA ‘Buy Back Friday’ – Promote a cause
Well-known for its furniture egypt data
and homewares. IKEA took a different tack in 2020 in its ‘Buy Back Friday’ campaign.
IKEA used Black Friday to ‘make a statement about sustainability. And promote their credentials in that space’ according to its submission for the Shorty Awards.
To do this the company invite customers from 20 countries. From Black Friday onwards, to return their unwant furniture to stores to get back up to 50% of its original value. The used furniture was then fixed up. Display in-store and sold to others at reduce prices.
Any unsold furniture would be donate to charity or recycle to avoid anything going to landfill.