- High development costs. Creating your own CRM requires significant investment: a team of developers, architects, UX designers, testers, server equipment and infrastructure to support the system. Based on experience, developing your own CRM can cost 3-5 times more than implementing a ready-made solution. Disadvantages of this approach.
- Long implementation period. Development night clubs and bars email list of a complex CRM with advanced functionality can take from 6 months to several years. During this time, business processes
- Need for ongoing support. Once launched, CRM requires ongoing maintenance, bug fixing, security updates, and integration of new features. This requires an internal IT team, which means ongoing costs.
- Difficulty scaling. Ready-made CRMs have a cloud infrastructure that allows you to easily add new users and increase capacity. A custom solution requires additional resources for scaling, which can lead to technical limitations.
Developing your own CRM is justified when business processes are truly unique and ready-made solutions are not suitable or the security department is against installing external systems.
When CRM alone is not enough: CDP and PRM systems
A CRM system is a key tool for business model: what is it, their main types and how to choose the optimal one automating sales and managing clients. However, in a growing business, its capabilities may not be enough.
As a company grows, the volume of data increases, processes become more complex, and there is a need not only to maintain a customer base and transactions, but also to effectively manage the entire ecosystem of interactions: marketing, analytics, affiliate programs, and a dealer network.
In such cases, companies can use additional systems:
- CDP (Customer Data Platform) is a platform that combines data from different channels (websites, social networks, email newsletters, call centers, offline stores) and creates unified customer profiles. It helps businesses more accurately segment their audience, predict customer behavior, and automate marketing.
- PRM (Partner Relationship Management) is a system for managing relationships with partners, including clean email dealers, franchisees, resellers, and distributors. It can be used to control sales processes, manage motivational programs and partner training, and ensure transparency of the entire network.
CDP and PRM are complex and expensive solutions. Their implementation requires significant costs for integration, technical support and licenses.
Therefore, such systems are more often chose by large companies where it is critical to manage large volumes of data and partner interactions.
CRM, CDP and PRM can be use together if it is important for a business not only to manage sales, but also to analyze clients and build partnerships.
However, in some companies, CDP replaces CRM if interaction with clients is automated and does not require the work of managers.