What’s the point of having a website for your travel agency if it doesn’t appear in Google search results? Fortunately, travel and tourism is a topic that appeals to the vast majority of people. You can take advantage of this to create different strategies through your blog, social media, and much more.
It’s important to have a solid strategy because competition in the industry is fierce. You can compete with large platforms like Booking.com, for example. For this reason, content strategies in the tourism industry are quite valid. 69% of users search for their trips through websites; and 33% do so through review sites like Trip Advisor.
Influencers: Word of mouth is the oldest and most powerful form of advertising in existence, as we are guided by the experiences of america phone number list others. Knowing other people’s opinions is important for making a decision, and even more so when these are the influencers we trust and follow.
Videos: After Google, YouTube is the most visited website in Mexico. You can take advantage of this fact to create high-quality content on this social network.
Paid advertising: Traditional offline advertising is expensive and doesn’t deliver real-world results with metrics. Meanwhile, online personalize your for maximum impact ads, in addition to being cheaper, are also more effective than television, which until recently was the primary communication channel.
7. Constantly optimize your website
A travel agency website must be constantly updated; not only with information about your plans and promotions, but also with SEO japan data and web positioning strategies. It must be mobile-friendly and have various technologies that are constantly updated.
Are you ready for tourists to find your travel agency online? It’s time to get started. If you have any questions, let us know in the comments. If you want to learn more about the world of online presence, subscribe to our newsletter where you’ll receive monthly content about online presence.