If you own a travel agency and want to create or improve your online presence, this article is for you. Learn the best tips to help you market your business online.
The end of the year is approaching, and with it, vacation travel. The tourism sector is beginning to revive, along with internet searches for destinations and travel plans.
According to research published by Google , nearly 85% of people in Mexico make travel decisions online. This is the main premise you should consider when creating a website for your travel agency.
46 million Internet users search for vacation information and entertainment online: Google .
To make it simpler, let’s think about an example:
Let’s say Pedro is a company employee, where he works all day and is entitled to his annual vacation. As the date of his well-deserved break approaches, Pedro opens his browser and begins searching for information about that destination that has always caught his eye: Tulum.
When you search for Tulum online, a wide variety of results will appear: information on how to get there, which hotels to stay at, and brother cell phone list what tourist plans you can take. Pedro will likely find some online ads, photos, and videos of incredible landscapes and interesting excursions. After some research and reading about the destination, Pedro will decide on a tour package and be ready to purchase his experience .
Now let’s say your travel agency operates in Tulum and has great plans, but you don’t have an online presence. How could you reach clients like Pedro?
There’s been a popular saying in recent years: “If it’s not on the internet, it doesn’t exist .” Our consumer behavior has changed so much that virtually every decision we make is heavily influenced by the internet . For this reason, it’s essential that you consider creating a website for your travel agency.
Tourism in Mexico
Tourism is not only one of the most important sectors of the Mexican economy, but it is also one of the fastest-growing.
Natural landscapes, strong cultural roots, and gastronomy, combined with a solid tourism infrastructure and security policies, make tourism in Mexico one of the most important sectors of the country’s economy .
However, there is another important aspect that has helped boost the tourism economy: technology. Tourists have changed in recent years and have relied heavily on the internet to make travel decisions.
It’s important to highlight Mexico’s plan your campaign for maximum effectiveness current situation. Various country branding campaigns and the strong references to Mexican culture, especially the Day of the Dead, in famous film productions such as James Bond in “Spectre” and Disney’s “Coco,” have spread worldwide, raising awareness of Mexican customs and culture.
Is it necessary to create a website for my business?
“I have a Facebook page and an Instagram profile for my travel agency. Isn’t that enough? Is it necessary to create a website for my agency?”
It often seems like a social media profile for your brand is the online presence you need. However, this presence isn’t enough when it comes to attracting tourists and converting them into your clients.
According to the Digital in 2018 study , one of the main services Mexicans purchase online is related to travel and tourism. Last year, tourism generated $3 billion, representing 27% of total e-commerce.
How to create a website for a travel agency
Now that you’re clear on the importance of having an online presence with a website for your travel agency , check out the best tips for creating a travel agency website:
1. Domain registration and web hosting selection
Domain registration is the first step you should take when creating a website for your travel agency. Whether your company already has a name or you’re starting a new brand, it’s important to register it online . Remember, this is the name people will see in their browsers. That’s why it’s important that it’s not too difficult to type, but at the same time, it preserves your brand’s identity.
You may also be interested in: Top 10 Most Creative Domains: Your Website with the Perfect Name
When choosing a web hosting, it’s very important to define your website’s goals: how many visitors you expect to receive, and what resources you’ll use, such as images or videos. Depending on this, you can choose the plan that best suits your business.
2. Choose a CMS or Site Builder
Once you have your domain and web hosting set up, you can choose a Content Management System, also known as a CMS . Among the most popular is WordPress , which is easy to install.
You may also be interested in: How to install WordPress in 5 minutes .
You can also opt for the Website Builder . With this tool, you can create a website for your travel agency very easily, without any japan data programming knowledge. You can choose the appropriate template and create a website for your travel agency.
3. Website information
Content is perhaps one of the most important elements of your agency’s website. This is where people will be convinced to buy that tour package, hotel, or airline ticket. For this reason, it’s very important to consider the user experience and how you think they’d like to find that information.
Type of information:
- Products or services offered : It’s important to let your visitors know the products you offer and their conditions. You can add special features such as promotions, or flexible and customizable tour packages.
- Frequently Asked Questions: They are an excellent strategy to answer possible questions that users may have.
- Who we are: Introduce yourself or your company. Let your visitors get to know you and understand what you do.
- Reviews: Especially for a travel website, it’s very important to include testimonials from people who’ve already traveled with you. People are always looking for opinions about destinations and plans.
- Contact: It’s important that in addition to leaving a contact number or messaging service, you have a form where people can write to you directly.
- Blog: Blogs are extremely powerful strategies when it comes to building content and brand authority. Invest in a travel blog about the destinations you feature. Become an authority on the topic.
4. Booking and payment platform
85% of users paid for tourism services online . For this reason, your website must be prepared to accept online payments and tourism reservations. These systems can be added as plugins or external applications to your website.
5. Security
Web security is one of the main things users look for in the websites they browse today. After the latest Google update , it became much more difficult to trust a website that doesn’t have an SSL certificate. It’s important that your website is secure against fraud and protects your visitors, especially when they deposit private data like credit cards and personal documents. After this, your website is ready to be published.
You may also be interested in: 5 reasons to install an SSL certificate on your website