These potential buyers have expressed an interest in the service your company provides.
They may display active curiosity about your service by asking about its key features or may already have signed up for a free subscription.
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Product qualified leads
Product qualified leads have expressed an interest in your product.
For example, someone who has signed up for your product’s 30 day free trial or given instant customer feedback would fall under this category.
These leads respond to your marketing shop strategy campaigns, and may willingly participate in target market research.
They may comment on, like, or share marketing content including blog articles or video content on their social media profiles and even sign up for the webinars your company organizes.
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Sales qualified leads
Leads who have expressed an interest in a community at a crossroads paying for your service or product. They may inquire about your premium plan and try to negotiate better rates.
Lead generation management across the tiers specified above can be a long and tedious process without the right sales and marketing software. This article will list the best lead generation tools in the market for you to grow your business.
Before we dive in, let’s understand what a lead generation tool does.
What is a Lead Generation Tool?
A lead generation tool is a specialized software sault data designed primarily to help businesses capture, nurture, and convert potential prospects into qualified leads.
These tools leverage multiple channels such as email marketing platforms, websites, custom landing pages, social media among others to distribute targeted content and personalized messaging – all through a seamless automated workflow mechanism.
Thus, B2B lead generation tools streamline and automate the entire lead generation and distribution process, effectively setting you up for successful engagement with potential clients.
How Do Lead Generation Tools Help Your Team Improve Productivity?
Listed below are some features of outsourcing your marketing and s
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Seamless CRM Integration
The best lead generation tools offer integrations with your existing customer relationship management software, which means that your entire company has access to sales strategy progress.