In terms of tracking data, physical stores are often unable to match the Internet, leaving every shopping trace. LINE, which is within everyone’s grasp, opens a window for retail customers.
People who visited the store
Want to know who has been to your store? Also through LINE Beacon, as long as the visitor/passerby is your LINE friend, even if he does not click on the message, he will be tagged, which means: you can know which friends have sms services visited your store. In addition to sending messages immediately, you can combine automated journeys to send messages to these customers to encourage them to return. ( See the official website “Interactive Module: Beacon” )
people who have consumed
More advanced, do you want to know who comes to the store to spend money? You may have a membership system, but customers often don’t actually use their membership cards; or you may have channels but no stores of their own. In either case, the brand cannot know offline shopping behavior. Invoice module can help you solve this problem! By using rewards to attract friends to scan invoices, the system can record their purchase records, allowing brands to connect with member information and collect more member footprints. ( See the official website “Interactive Module: Invoice Module” )
Use LINE to become a member
If you have a membership system and want to expand the number of members, are you encountering difficulties in promoting membership cards or APPs? You can consider establishing a membership on LINE.
LINE membership card
Creating a membership card on LINE allows stores to integrate data instantly. Compared with physical cards, users feel more convenient. Showing LINE can scan member barcodes and check consumption records. Furthermore, compared to APPs, LINE has a high penetration rate and has long been the most frequently used daily APP in Taiwan. For users, it does not require additional downloads and is easy to open. It is the most intuitive tool for brands to break OMO boundaries. ( See the official website “Open API: Membership” )
LINE affiliate marketing
In addition to membership cards, you can also do membership marketing! Using the graphic menu function of Crescendo Lab, a member-exclusive graphic menu can be displayed to friends who have been line graphic menu bound, making it convenient for friends to check recent consumption and bonus tracks at any time, greatly increasing convenience and practicality. If you have an official website, you can also use the quick member login function to keep members logged in, avoiding the need for friends to re-enter their account and password every time they enter the official website, which will cause breakpoints in browsing, checkout, event registration, and receiving discounts. Bounce rates are minimized and the conversion process is accelerated. ( See the official website “Entry Edition: Picture and Text Menu” , “Open API: Quick Member Login” )
Guide guests to physical pathways
Personalized Marketing
Think about what menu functions users most need to satisfy every time they enter the LINE conversation window. For example, the membership card mentioned in the previous paragraph, brand frequently used FAQs, and real-time new product recommendations are all more likely to attract users to continue to pay attention to the account and then make purchases.
Store redemption coupon
In addition, when you want to bring more customers to your store, you can use the store redemption coupons in award management to attract friends to the store to redeem goods. Different from ordinary coupons, you can easily track data through the MAAC backend to know the overall number of coupons received, which egypt data users have received the coupons, and which users have redeemed the awards. This also means that you can specifically target “received” or “Redeemed” friends for further marketing. ( See the official website “Retail Function: Award Management” )
LINE’s B2B application
In addition to D2C (Direct to Customer) applications, some brands also use MAAC backend to use LINE as a B2B management and service channel. For example, the well-known computer brand Lenovo uses regional focus to manage its different dealers. In addition, the food delivery platform FoodPanda LINE is also used to manage delivery drivers in different districts and provide corresponding headquarters information at any time.