We know, Looker Studio requires connections to data sources in order to function properly. Through these connections, the dataSources us by the dashboards are creat. Although the range of connections and modeling options is limit, we will see that it still has its interesting peculiarities.
Establishing an initial connection with very simple
We simply ne to go to “DATA SOURCES” and select the Google Analytics source. In GA4, we will work directly with the property we are interest in and configure data access through it.
We’ll be present with a screen that reveals
Over 300 metrics and dimensions available through this connection. Although the number of metrics and dimensions available was initially smaller, it has increas over time, evidencing a continuous improvement in the integration with the new version of Analytics. Some reservations may arise when accepting the default settings set by loan database Google; however, I want to assure you that the connection is remarkably transparent and remains faithful to the native GA4 data, offering a solid foundation. You don’t ne to touch anything unless you want to touch it for whatever reason.
Importing offers more advantages than limitations
Despite shortcomings inherit from Universal Analytics, such as the lack of real-time data and multi-channel funnel analysis. However, we still have these techniques include content access to a variety of valuable data, such as channel groupings, content, and advanc e-commerce metrics, significantly enriching our analytical capabilities.
This information provides us with
A very similar base to the data accessible through the Analytics API, allowing us to quickly move forward in creating dashboards. Looker Studio has been design to make the process intuitive and efficient, allowing us to design dashboards in just a few minutes. However, I would recommend that you take a moment before you start drawing like usa data crazy and look at some of the configuration possibilities for this connection.