The ability to change properties during the import of a dashboard greatly enriches the user experience, providing an essential resource for the effective management of dashboards in a wide range of contexts and projects.
Translating your dimensions and metrics
By connecting to Google Analytics, Looker Studio accesses the dimensions and metrics defin in the Analytics Metadata API. This approach ensures that Looker exactly as they appear in the Google Analytics user interface (UI), providing an intuitive and consistent experience for users. This consistency makes data recognition and manipulation much easier, as it allows users to navigate information more effectively.
However, we sometimes find that standard
Google Analytics names don’t exactly align with the terms that best represent our business operations. For example:
If we use “Transactions” to capture leads, seeing vk database this metric label simply as “Transactions” can be confusing.
Using the “conversions:(event name)” metric
You can measure key actions such as purchases, first visits, and signups. It is recommend that you standardize your names using formats such as “purchase conversion,” “first_visit conversion,” and “sign_up conversion” to achieve greater the access permissions for consistency with the terminology us in the Google Analytics (GA) interface. This practice of naming normalization not only improves clarity when referring to specific metrics, but also makes it easier to recognize and analyze relevant data, ensuring that your names are in full harmony with what is display in the GA interface.
If we have organiz our campaign system in
A way that is more in line with our company’s analytics, it is likely that source or content do not exactly mean “source” or “content details.” For example, it is normal to save the banner dimensions in “utm_content.” Wouldn’t it then be more useful to call this data “banner dimensions”?
To align these dimensions and metrics with the usa data terminology most relevant to your business, Looker Studio offers the ability to it the names in the connection settings. This can be done in two ways.