The digital age has develop new patterns of behavior. Citizens expect more coherence and consistency from politicians — just as they expect more from brands. For voters, the impact of a political campaign only when it is time to go to the polls is much less efficient than a relationship strengthen with several actions at other times.
Paid ads, direct advertising, use of bots and fake news. For those who follow the changes in political marketing strategies, several questions may arise about what can and cannot be done to engage with voters, especially after the popularization of internet access.
There is already an Elections
Law that regulates propaganda cambodia email list during election times, but it was in 2017 that there was a mini-reform with Law No cover the issues that arose with the popularization of digital strategies.
3.1. Main allow strategies
Communicating with your audience on Facebook , other social networks and digital mia such as the candidate’s own website is permitt as long as the electoral calendar is respect. In the election year, an official calendar is publish informing about the periods in which it is permitt and also when it is prohibit to carry out certain actions.
Campaign boosting, or paid advertising
For example, can only happen during a certain period. It is worth noting that the amounts spent on electoral campaigns must be declar to the Electoral Court. In addition, it is important to specify which mia and tools were us.
3.2. Prohibit practices
To ensure afb directory fair play heremost read articles on during election campaigns, which are the times when digital political marketing actions are most prominent, regulations have also emerg to prevent practices that would harm the fair conduct of the process.