Below are some points that help identify digital political marketing. After all, an important technique in the area, benchmarking will work much more efficiently if you can understand what your competitors are doing.
The main focus of this type of marketing is the development of personal branding , or the management of a person’s image as if it were a brand. This is because, regardless of the objective of the strategy, highlighting public figures will certainly be essential. However, campaigns can also be develop with another perspective.
Some examples of this are social
Projects, protests brazil email list and union actions. In general, this communication model is characteriz by the fact that it does not sell something specific, but rather an idea. In this sense, the purpose of differentiating digital political marketing from institutional marketing strategies is to:
This is because the company focuses on developing a relationship in order to make a sale at some point in the consumer’s journey. In the political segment, the idea is to disseminate relevant information to the population or even highlight a candidate to increase their trustworthiness and chances of getting votes during the election period.
2.2. Differences between this strategy and electoral marketing
The time when political marketing gains the most prominence is during the election period. After all, it is the time to strengthen the bond with the electorate in order to achieve victory. This does not mean that all actions of this marketing format are over here. One of the parameters is precisely to generate visibility for the candidates.
After all, wit h digital social channels also email if strategies, one thing that has become clear is that results are afb directory more consistent when work on in the long term. Thus, SEO actions , which help people stand out by using Google’s algorithms to their advantage, and inbound marketing campaigns can and should also be us.