Digital political marketing is one of the solutions develop so that this segment — the political branch — the best possible results using digital marketing to communicate with the audience.
A universe of possibilities opens up when implementing online practices. After all, it is an area that has gone from being a trend to being consolidat on a platform that includes extremely important communication and content consumption channels.
In this article, we explain the concept of digital political marketing, show relevant aspects for developing a strategy, and present points that should be observ to develop successful plans for this area. Enjoy reading!
1. What is digital political marketing?
In the middle of the last century, political marketing emerg in the traditionally us model (with offline strategies). That was when General Dwight Eisenhower hir an advertising agency — BBDO — to help him develop his campaign for the 1952 presidential elections. The results were quite satisfactory, resulting in the election and re-election of the candidate.
This event generat a belgium email list lot of visibility, making other candidates and politicians understand more about the effectiveness of this strategy model. Focus not only on the election period, but us more intensively during this period, political marketing is the set of communication and marketing resources and tools aim at:
election campaigns;
Relationship with organizations and other public figures
dissemination of projects.
Digital political marketing afb directory has gain momentum in the last two decades, with the popularization of digital marketing strategies . Several advantages have l politicians and candidates for various positions to include the new resources in their campaigns. However, due to new consumer behavior — and voters’ behavior as well — these actions have start to be plann in the long term.
2. What are the the foundation upon which characteristics of digital political marketing?
Like other marketing strategies, this technique also has some elements that allow it to be appli to different clients.