YouTube is the most popular video platform on the internet today. While everyone knows that it is a one-stop source for virtually all types of videos (entertainment, sports, culture, education), it is also an important marketing tool that you can leverage to elevate your digital presence.
With a properly implemented YouTube marketing strategy, you can take advantage of YouTube’s massive user base to grow your following and gain access to a steady stream of potential customers.
Develop a solid YouTube marketing strategy by taking into account the Top 5 YouTube trends for 2022:
1. Short videos are in fashion
Short-form video content went viral in 2013 with Vine and has now re-emerged as one of the most popular video formats thanks to the emergence of TikTok and later Instagram Reels. As one of the biggest YouTube trends coming out in 2020, YouTube is following suit.
Last year, the giant video platform introduced its Chapters feature, which allows viewers to watch and jump to specific sections of long videos as highlighted in the trackbar. Then, a few months later, it launched YouTube Shorts, a vertical video section where creators can showcase their creativity through 60-second videos.
With mobile consumption increasing by 100 percent every year, YouTube is set to capture audiences for both long-form and short-form content by delivering easily consumable content on a single platform. So, perhaps now is the time to diversify and integrate both formats into your YouTube marketing strategy.
2. YouTube ads are replacing TV ads.
One study predicted that by 2025, roughly 50 percent of viewers will not subscribe to pay cable. With the continued decline of television, advertisers are moving away from TV ads in favor of advertising on more popular channels like YouTube and other video-on-demand channels. YouTube is reaping the benefits of this migration and now displays two-part ads over content greece telegram data as more companies are investing in YouTube advertising.
3. More live broadcasts
Viewers spend 8 times more time watching live streams than what is the communities feature on whatsapp for? videos. YouTube’s live streaming feature isn’t something new. It was launched in May 2013 and later added to its mobile app. But with live streaming taking social media by storm, it’s no surprise that people spend a lot more time on live videos on YouTub by lists e. In fact, YouTube statistics 2022 say that people are more likely to watch a live video on YouTube than any regular video. Live streaming became so popular in 2020 that YouTube now has a dedicated channel for live videos.