How come the success of a marketing campaign is not measured by total sales? Your first thought would be “What are you talking about? Of course it is measured in sales”! When evaluating marketing campaigns, we directly relate the success of our marketing campaign to the number of sales generated. This is common sense for most companies, and they have been supporting and advocating for it for years, in order to address whether the amount of time, money and effort invested in the marketing campaign was worth it overall.
What if I told you that
Dll of this is wrong? What if I told you that you are using the wrong metrics to define the success of your marketing campaign?
The correct metrics to use are NOT revenue generated, and certainly NOT the number of sales. The correct and most accurate metric to use is actually the number of LEADS generated. Everything in the sales process plays a role. Marketing is responsible for attracting people, whether they come in HOT (ready to buy) or COLD (not yet ready to buy), the ultimate goal of marketing campaigns is to attract people into our sales funnel… and this is where marketing campaign hong Kong telegram data success should end and be measured at!
What happens after
That depends on the efficiency of your sales team. If your how to free up space on your phone without deleting anything team is made up of sharks (i.e. highly ef ficient tactical closers), converting leads into actual paying customers shouldn’t be a problem, and you s by lists hould have a hig h turnover in sales! However, if your team is made up of goldfish (salespeople who aren’t very efficient or skilled), I wouldn’t expect to see a lot of sales from the leads generated.