You’ve researched uk whatsapp number data
your audience. You’ve created mind-blowing content. You’re ready to launch your digital marketing campaign. But, all your efforts will be wasted if you don’t have a robust analytics system in place from the start.
According to Renolon, over 55.49% of all websites use Google Analytics which has the largest market share at 26.87% (Statista) of any analytics platform. This shows the vital importance of Google analytics as a platform.
Until 2020, Google’s platform was known as Universal Analytics (UA). This was replaced by Google Analytics 4 (GA4) in 2023.
So it’s important to understand what Google Analytics is in its current form and what’s changed.
What is Google Analytics (GA)?
Google Analytics is customer relationship management software
an analytics platform that helps you track as well as understand how people interact with your landing pages, website. or app.
It provides deep dive insights into visitor behavior, including where they come from (plus additional key demographic data), what pages they engage with, and the actions they take.
The market leader and most commonly used analytics program is the free version of Google Analytics or GA as it is sometimes known. The paid version of GA, called Google Analytics 360, offers some additional functionality in terms of report validity and sample sizes. But it’s mainly for websites that receive over 10 million page views per month. For the vast majority of websites, the free version of Google Analytics is perfectly fine.
What’s the importance of Google Analytics?
There are many reasons why egypt data using analytics tools is a no-brainer for digital marketers today. Here are three of the more important reasons:
It helps you make data-led decisions
Marketers can use the data uncovered by analytics tools to optimize the performance of their channels and websites by taking data-driven decisions.
These are actions we take to improve performance based on our understanding of the data we’ve recorded. That is, the data is leading the decision. For example, if you find out that one of your blogs gets a lot of traffic. Optimize the page to get the most out of it by adding pop-ups and including links to other related articles.
Using data is an effective way to use rational thought to improve performance.