Like every morning I open my LinkedIn profile and I have to note that for two months, if not more, we have been talking only and exclusively about Artificial Intelligence and GPT Chat. Although I must admit that this week Botticelli ‘s Venus Open to Meraviglia has distracted me a lot (but we will talk about this in another article)! Maybe it’s time to get on the “winner’s” boat? If everyone is talking about it, maybe we are the strange ones not to do it, and we should. Well, I do it my way. And as my colleagues well know, I can’t help but say what I think!
I had a fight with Chat GPT
I am a copywriter and a content creator, reading on the web it seems that this tool could somehow replace my profession and this makes me a little angry. Well, I absolutely disagree. And I’ll explain why right away.
How does GPT chat work in terms of text generation? Following an input request from the user, it cross-references a huge database of information on the web and creates a text by reworking what it has found. The consequence? No strategy, no evaluation of the more or less important information, no vision, no comment. In fact, an artificial intelligence cannot do all these steps.
Copywriting: Writing Texts with Personality
Writing is just the top of the mountain, it’s the small tip of the iceberg. There is a lot of work before writing a text: the briefing with the Client, the in-depth study of the company and the products and/or services, the definition of the objectives, the analysis of the target, the choice of tone of voice, the ideas. Wow, the ideas. Secondly, let’s not forget the analysis of the armenia phone number list performance data of the writings, the possibilities for improvement, the addition of the best CTAs and so on. With these elements alone we could easily say that human intelligence beats artificial intelligence hands down.
I like content that communicates something more, that for one reason or another keeps the attention high until the end, from which I clearly understand what the author wants to convey to me. Whether it’s an opinion on a specific topic, content as the basis for lead generation in the b2b social web so which side I’m on; whether it’s a company presentation, between the lines of which I understand why I should choose that company rather than many other competitors.
Let’s make peace with GPT chat?
And precisely because I love being unpredictable and I don’t want to fall into the mechanical nature of GPT chat (and remember, it’s always better to keep enemies close to control them better), I believe that we can… coexist. How? By using it to our advantage, taking only the best from it.
PS: in the last few weeks I’ve had the opportunity to evaluate several contents developed by potential copywriters for project collaborations. Yes, the texts generated by vietnamese offer our friend GPT are immediately recognizable, at least by professionals who have been doing this job for 15 years. Reformulate, transform, perfect, express your opinion, convince and take care of it… the chat could be a good starting point, not the arrival! A piece of advice? Be more intelligent… and less artificial.