Web Analytics: The Pillar for Digital Transformation
Today we are living in what is now called the ‘Digital Age’. The ability to navigate the vast amount of […]
Digital Marketing
Digital Marketing
Landing Page: Objectives, Project and Analysis
In the digital market, a landing page is the gateway that characterizes a company’s online presence. It is not just
Digital Marketing
The Empathy Map: A Tool at the Base of Digital Communication
In order to talk to, involve or even sell products and services to a person, it is necessary to know
Digital Marketing
Why Choose LinkedIn Marketing
LinkedIn Marketing represents a unique opportunity for companies to communicate directly with their target audience. With its ability to connect professionals,
Digital Marketing
Linkedin Marketing for Business: Branding and New Customers
LinkedIn Marketing is becoming increasingly important for companies, especially in the B2B world. But what exactly does LinkedIn marketing mean,
Digital Marketing
The main differences between Universal Analytics and Google Analytics 4
A new data model: While UA uses a session- and hit-based structure to collect and organize data, GA4 adopts an event-based
Digital Marketing
The Future of Web Tracking: Google Analytics 4
Today, digital marketing is going through a phase of profound transformation, moving towards an era without third-party cookies – Google has
Digital Marketing
Artificial Intelligence and Copywriting: Utility VS Personality
Like every morning I open my LinkedIn profile and I have to note that for two months, if not more,
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Online marketing becomes the leader in the B2B marketing mix
Online communication plays a key role for B2B decision-makers. The next generation of B2B decision-makers, the digital natives, search for
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Skillfully influencing visual perception in B2B
The perception of websites and emails is strongly influenced by the type of design (layout, structure, colors, typography, images, etc.).
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Do B2B companies need social media guidelines?
Social media guidelines are on trend. More and more companies are recognizing the importance of regulated use of the social
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Content as the basis for lead generation in the B2B social web
Exciting content is the key to successful lead generation. Only when this content is available will a user show a