Today, consumers trust their circles of contacts much more than advertising: as Philip Kotler says, a recommendation or a recommendation from a friend has a Promotion and Marketing much greater influence on our purchasing decisions than an advertising message that comes directly from the brand.
And if a customer’s opinion has so much weight denmark mobile database and value for their circle of contacts, how can a brand fuel this word-of-mouth and encourage promotion from this group of users?
The secret to an effective brand promotion strategy .
Let’s find out what it is.
Brand Defenders: Who Are They and How to Recognize Them Promotion and Marketing ?
Let’s start with a first definition: the term ” brand advocate ” refers to groups of particularly loyal customers who promote the why choose linkedın marketing company itself and its products through their channels and in their circle of contacts .
Brand advocacy and customer engagement : how to turn the customer into an advocate
Although spontaneity remains the defining characteristic of brand advocacy activity. As one might well imagine, the role that a company can play in encouraging and nurturing word of mouth is fundamental.
The first step, as one can easily guess, is hidden kuwait data behind a profiling and segmentation of its clientele : it is essential to first know and recognize the most loyal customers , understand what motivates them to make repeat purchases.