Web Analytics: The Pillar for Digital Transformation
Today we are living in what is now called the ‘Digital Age’. The ability to navigate the vast amount of […]
Digital Marketing
Digital Marketing
Digital Marketing
Landing Page: Objectives, Project and Analysis
In the digital market, a landing page is the gateway that characterizes a company’s online presence. It is not just
Digital Marketing
The Empathy Map: A Tool at the Base of Digital Communication
In order to talk to, involve or even sell products and services to a person, it is necessary to know
Digital Marketing
Why Choose LinkedIn Marketing
LinkedIn Marketing represents a unique opportunity for companies to communicate directly with their target audience. With its ability to connect professionals,
Digital Marketing
Linkedin Marketing for Business: Branding and New Customers
LinkedIn Marketing is becoming increasingly important for companies, especially in the B2B world. But what exactly does LinkedIn marketing mean,
Digital Marketing
The main differences between Universal Analytics and Google Analytics 4
A new data model: While UA uses a session- and hit-based structure to collect and organize data, GA4 adopts an event-based
Digital Marketing
The Future of Web Tracking: Google Analytics 4
Today, digital marketing is going through a phase of profound transformation, moving towards an era without third-party cookies – Google has
Digital Marketing
Artificial Intelligence and Copywriting: Utility VS Personality
Like every morning I open my LinkedIn profile and I have to note that for two months, if not more,
Digital Marketing
SEO Marketer Feels Changes in Traffic
The goal of attracting traffic is one of the main tasks that falls on the shoulders of an SEO specialist.
Digital Marketing
SEO optimizer and content marketer are always on the same page
Website optimization involves regularly updating it with relevant publications. SEO optimizer and the technical task for the copywriter should come
Digital Marketing
Which will leave your ever-vigilant competitors far behind
Moreover, there are funny moments when promising changes remain under a veil of secrecy for some time. Developers have their
Digital Marketing
Why is it necessary to follow all the recommendations of an SEO specialist
Why optimize marketing content if it is quite correct? Maybe it is correct for the user. But what about the