Cross selling and up selling: how to increase sales?
In addition to this, the general increase in online sales has led to another problem: the average basket value tends to […]
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What is the difference between a CDP , a DMP and a CRM ?
The martech landscape, that is, the one related to technologies applied to marketing. Offers us many options and technological solutions
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Customer Data Platform: what is it and how does it work?
Having a deep knowledge of your users and customers, being able to analyze their behavior and purchasing habits, aggregating information
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A successful strategy? The secret lies in profiling your customers
Customers who buy frequently but spend little, occasional customers who perhaps only buy with offers and discounts. Customers who have
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Referral Marketing and Marketing Automation
While more than 84% of millennials say they no longer trust advertising. The trend is also confirmed for other age
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The role of marketing automation in a brand advocacy strategy
Know your best customers, encourage them to Leave comments and reviews. Offer them rewards, seduce them with Exclusive promotions and gifts Send personalized
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Brand Promotion and Marketing Automation
Today, consumers trust their circles of contacts much more than advertising: as Philip Kotler says, a recommendation or a recommendation
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Personalize retail with marketing automation
Today we are faced with the result of the acceleration of an evolutionary process that increasingly sees a synergistic and
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When Customer Experience Can Make the Difference
We often tend to use the terms “customer loyalty”. And “customer retention” as synonyms, but in reality they may not
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How to personalize your loyalty program to retain your customers
Customer loyalty and marketing automation are a winning combination to build loyalty, by personalizing each customer’s customer journey retain your
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Skillfully influencing visual perception in B2B
The perception of websites and emails is strongly influenced by the type of design (layout, structure, colors, typography, images, etc.).
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Do B2B companies need social media guidelines?
Social media guidelines are on trend. More and more companies are recognizing the importance of regulated use of the social