The analysis also revealed that there is room for improvement in the content of the social media guidelines. For example, there is often no contact person that employees can reach if they have questions about the social media guidelines. In addition, there is hardly any information about the length of time social media is used during working hours.
A social media guideline should also
take these points into account. In addition, social media guidelines should be designed with the involvement of employees and the works sweden phone number list council, among others.
The general rule is: “less is more”. A set of and introduction rules that is too long is off-putting and not very practical. The best social media guidelines are ineffective if the workforce does not accept them. A comprehensive introduction campaign with information mailings, posters and flyers is therefore required. Workshops in small groups in particular break down prejudices against the social media guidelines. Statements from employees on how to use social media sensibly also help to increase acceptance of the social media guidelines. Explanatory videos on the social media guidelines have also proven to be useful when introducing them.
Social media guidelines serve B2B
companies as legal protection and usage banner or media rs regulations during working hours. B2B companies also benefit from regulations on networking among employees as well as with customers and partners. Trust in the company is strengthened when employees are explicitly motivated in the social media guidelines to get involved as company ambassadors on the Internet. Ultimately, it is important that a social media guideline is always individually tailored to the strategic direction and needs of the company.
Book recommendation: Social
media management has now become loan data mandatory and introduction for many companies. The new challenge and introduction for marketing, PR and customer communication is the professionalization of digital dialogue. For further reading and in-depth study, we recommend the book “Social Media Management” by Felix Beilharz from BusinessVillage.