In addition to this, the general increase in online sales has led to another problem: the average basket value tends to decrease . People Cross selling buy more, more frequently, but the volume of the single order is smaller. If we used to buy technological products such as mobile phones and computers online and preferred to buy shampoo and toothpaste at the supermarket, now the trend is to buy everything online, even basic necessities. We spend less, but we spend every day.
Amazon itself has stated that sales generated from upselling and cross-selling activities account for 35% of revenue .
According to another study, dynamic product recommendations japan mobile database in e-commerce generate 10% to 30% of revenue (source: Forrester Research – Sucharita Mulpuru )
Upselling Strategies: What They Are and Some Examples Cross selling
Upselling involves selling a product or service with a higher do b2b companies need social media guidelines? added value and therefore a higher price than the one the customer has already chosen.
A little tip: we recommend that you offer products that are 10% more expensive than the one already chosen, perhaps with excellent reviews , in order to further stimulate the purchase.
Cross-selling strategies: what they are and some examples
Cross -selling , on the other hand, consists of offering the customer one or more complementary products to the one initially consulted. The objective of cross-selling activities is to generate additional sales. By offering auxiliary products kuwait data or services Cross selling that meet the buyer’s needs.
Keeping the example of fast food, it is like when the cashier, after eating a hamburger, asks us if we also want fries: buying them will not improve the taste or size of our sandwich but, simply, we will add something to our menu!