Approximately 40% of survey participants regularly. How to Turn Customer several times a week, look at reviews of companies on the Internet. About 20% do this at least once a week. This means that for many, reviews are an important source of information about products, services or companies.
Most respondents read both positive uruguay phone number list and negative reviews. They seek to understand the overall experience of other buyers and draw their own conclusions about the pros and cons of a product.
How to collect reviews
To make reviews a sales tool, you first need to collect them from your audience. Here’s what you can do:
- Add information about your company to review sites.
Make sure your company or product is featured on popular review sites that are relevant to your industry and region. These sites include not only search engines, but also:
- geoservices – for example, Yandex Maps, 2GIS, Google maps;
- thematic aggregators of companies;
- social media.
For a coffee shop owner, for example, reviews on Maps will be especially relevant because. How to Turn Customer the potential audience will likely browse geo-services to find the address of a suitable establishment.
One of the most popular platforms where people often leave reviews is the marketplace ( Wildberries, Ozon, Yandex Market ). Also, buyers often write responses on special review sites – for example, irecommend and otzovik.
Get the first reviews
People are less likely to write the first review if nothing has been published on the page yet. In addition, if you do not work with reviews purposefully, there is a risk that negative comments will prevail. Usually, dissatisfied customers are more motivated to leave reviews than satisfied ones.
Therefore, it is important to get the first positive feedback : for example, provide the client with a promotional code for a response or a polly robbins product sample with the condition of writing a comment.
- Work with each platform.
Operating any review platform requires effort : encouraging customers to write reviews, keeping company and product information up-to-date, and responding to comments and questions.
Building effective communication with customers is a key part of reputation management.
When planning, make sure you have response templates prepared. These will allow you to quickly and appropriately respond to negative reviews that will inevitably appear when you start actively attracting attention to the publication of responses.
- Make it easier to publish reviews.
To encourage customers to leave reviews, make the process as simple as possible. Reduce the steps required to write reviews, provide buyers with direct links to the resource data site where they should leave them.