If you’re a regular user denmark whatsapp number data
of ChatGPT, Claude, or another AI language model, you’ll know how great they are at finding information—just like search engines.
But did you know that for some queries, Google now uses generative AI in over 20% of its search results through a feature called AI Overviews? In this article, we’ll unpack what AI Overviews are, explore where Google is heading with them, and show you how to leverage this technology to boost your website’s visibility or advance your career as a digital marketer.
What are AI Overviews?
Aligning AI Overviews with Search Intent
The impact of AI Overviews on SEO and for users
How to optimize your content for AI Overviews
What are AI Overviews?
AI Overviews are 7 best crms for consultants and consulting firms
Google’s generative artificial intelligence summaries that appear prominently on search results—often before organic listings and sometimes even above ads. Unlike Featured Snippets, which extract concise information from a single web page to answer a specific query, AI Overviews synthesize information from multiple sources to provide a more comprehensive summary. This approach offers users a broader understanding of their search topic without the need to click through multiple links.These overviews leverage Google’s comprehensive understanding of the web and often include references to the web pages, such as the Digital Marketing Institute example in the image above, from where the information was sourced. Unlike conversational AI models like ChatGPT, there is no input box below the AI Overview for follow-up questions.
From Code Red to AI Overviews: How Google responded
With the rapid rise egypt data of ChatGPT in late 2022, which offered a new way to search for information online, Google CEO Sundar Pichai declared a “Code Red,” prioritizing the enhancement of Google’s own AI capabilities.
In March 2023, Google introduced Bard, its experimental conversational AI chatbot, initially powered by the LaMDA language model. Two months later, in May 2023, Google launched the Search Generative Experience (SGE) for a select group of US users, offering results similar to what we now know as AI Overviews.
In early 2024, Google officially rebranded Bard as Gemini, reflecting the updated language model powering it. Soon after, they renamed SGE to AI Overviews,