he arrival of Performance Max to create ads has meant that Local Campaigns and Smart Shopping will be gradually replac over the next few months with an automatic process that begins next April.
Google advertising campaigns
are going to take on a new dimension. With the updates that the largest search engine is going to implement during this year regarding Performance Max, the results of Local Campaigns and Smart Shopping are going to improve . The objective is for advertisers to reach the most suitable consumers through different channels so that a greater number of purchases can be made in a period of two days. And all in the most automat way possible, following the process undertaken by Google in recent times to increase the conversion value.
What is Performance Max
The beginning of this automation of advertising campaigns on Google begins in November 2021, when the company announces the creation of Performance Max , a new tool that allows you to buy ads for other platforms such as YouTube , Search , Gmail , Maps , Display or ampaign, thus complementing strategie france telegram data bas on keyword searches.
This application allows
you to promote any type of product with the entire Google Ads inventory , and once companies start using it, they realiz that conversions and value increas, but it also help them fin if you want to have a complete and advanc digital marketing profile d new customers, obtain more complete and effective information, and direct automation towards higher quality content.
Performance Max campaigns are best suit for different situations that bw lists will greatly help advertisers meet their goals.