Foreign markets attract entrepreneurs not only offline, but also online. Moreover, it is easier to start working in this direction online, because the World Wide Web knows no geographical boundaries as such.
At first glance, it may seem that promoting English-language sites is no different from working in Uanet, except for the need to use that same foreign language everywhere. But this, of course, is far from true. Promoting sites for the USA and other English-speaking countries has its own characteristics that must be taken into account when deciding to order SEO for foreign markets.
In this article I will list the most significant differences in promoting English-language sites compared to the Uanet.
Google is stricter here and punishes more often
There is an unwritten rule in SEO: the more “money” the market of a certain country is for Google, the stricter the ranking algorithms are in the search for this geo. What can be easily done when promoting a site in Ukraine, can have quite negative consequences when promoting under the USA, up to a filter for a long period.
The main problem is that the Google Search Console recent mobile phone number data webmaster panel only displays notifications about sanctions that are applied manually (by an assessor). And most filters are algorithmic in nature, that is, the search engine applies them automatically, having identified certain violations on the site. Its owner can only guess what the problem is and whether there is one at all. Not much fun.
Therefore, when promoting English-language sites, you need to act extremely carefully, involve professionals in the work and not take risks without an obvious need. You can fall under sanctions literally in a day, and getting out from under them can take many months.
Everything costs more. Everything.
If in many topics in Ukraine you can easily leverage for customer referrals promote for $300-500 per month, then in SEO for English-speaking countries, the check from $1000/month is just starting. It simply won’t work cheaper, since the preparation of an average-sized high-quality article in English costs around $200, with links – the situation is similar. Exchanges where you could buy everything semi-automatically and inexpensively – are completely absent. For any mention in an article of your site, you need to negotiate and, naturally, pay.
Large expenses require an appropriate approach to planning strategy and budgeting, as mistakes can be costly. Therefore, it is necessary to approach the choice of a company very carefully, which you can trust to promote your site.
But there is enough money and traffic here in any niche
Often, it is this moment when promoting awb directory websites to foreign markets that covers all possible risks. With a competent approach to SEO and Internet marketing strategy in general, your investments will pay off, and ROI in the long term will only grow.
For niches where the potential volume of traffic and sales on the Ukrainian market is quite small, in other countries the growth potential will be several times, and sometimes an order of magnitude, greater. Moreover, many niches for which there is simply no demand in the Ukrainian Internet have multi-million dollar turnovers in Western countries.
There are many examples of Ukrainian businesses that began expanding into foreign markets and eventually grew into corporations with branches in many countries.
English is an advantage, but it is not necessary to speak it perfectly
Probably, it is the knowledge of the language that is the key reason why many entrepreneurs do not yet consider the possibility of entering international markets. But in fact, this is not as critical a point as it may seem at first glance.
In order to start promoting your business on the Internet, you don’t need to be an SEO, Google Ads or targeted advertising specialist. It’s enough to find good contractors who will take on this work. The same is true here: an Internet marketing agency can take on all the work of creating, filling and promoting a website, organizing the processes “turnkey”.
Of course, a good knowledge of English by the customer or the presence of such employees on his side can simplify and speed up the work in some aspects. However, this is not a mandatory condition.
A lot of manual work and a big role for analytics
High competition in search and other channels, financial costs and other similar factors – all this requires a more thorough approach to work and special attention to analytics and correction of results. Many things that are done automatically or semi-automatically when working under the Uanet, when promoting a site in English-speaking markets, require more precise manual work.