A lot has changed since the outbreak of the corona virus. How it works B2B online marketing also needs to rethink. As absurd as it may seem, now is the time for B2B companies to focus even more on their marketing strategies. And by changing them. Because now is especially important to be prepared not only during the crisis, but also for the time afterward. We asked seven of our departments what can be done now.
- B2B companies need to change their marketing strategies
- With B2B online marketing, a lot can be achieved even in times of crisis
- Ideal for this: Measures from lead generation to content optimization
- Newly designed online marketing measures now offer potential for B2Bs
Use lead generation strategically now
Lead generation becomes even more slovenia number data important, especially in times of economic downturn. Anyone who reduces marketing costs now and How it works loses leads as a result risks a leak in the so-called sales funnel during the economic recovery and upturn.
Demand is currently (temporarily) decreasing in various B2B sectors. However, this will be postponed until a later date. And then it is important to have enough leads for sales. Companies should remain present in the minds of buyers, influencers and decision-makers even after the crisis.
Lead generation is one of the most important measures for B2B companies and is considered a key metric. However, it is not just about obtaining landing page: objectives, project and analysis contact details of potential business customers. Building up and maintaining new customers is just as important.
Reminder advertising for brand maintenance and lead generation is therefore the order of the day. Used strategically, lead generation via various online channels has a short, medium and long-term impact. The following measures are particularly suitable for this: search engine optimization (SEO), Google Ads (SEA), social media, website optimization, email marketing and content optimization.
Be found easily with SEO despite the crisis
Life is currently almost exclusively online. This applies to private life, but also to everyday work. Customers and interests also move through How it works online channels in the B2B industry. Being found quickly and easily via search engines is currently indispensable. Now is the best time to look at previous SEO measures and optimize them.
The website should be optimized for search engines both technically and in terms of content. This is because such SEO measures have a significant impact on the ranking on the results pages. This is the only way to attract the attention of users and to assert yourself against competitors.
More and more users will get used to this digital restructuring, albeit out of necessity. The use of online channels will probably continue to increase even after the crisis. Many retailers and companies also recognize this. That is why we should act now and use this crisis as an opportunity to avoid losing our digital connection in the post-Corona era.
Google Ads ensure visibility
Reduced budgets also affect Google Ads measures. In the PPC channels, it is apparently clear what to do first: reduce the budget and wait until How it works the Corona issue subsides. What sounds sensible at first has no lasting effect. Simply reducing the budget will not achieve long-term and positive results. It makes more sense to readjust the Google Ads strategy. The focus is now even more than usual on the visibility of your company. Because kuwait data it is important for customers to know that a company is available to them, especially in times of crisis.
This can be achieved with simple adjustments to Google Ads. For example, with a newly designed banner in the display network or a How it works reformulated ad text in the search network. Formulations such as these are helpful: “Despite working from home, we are always available for you” or “We are here for you even in difficult times.” This creates trust and security, provides information and promotes a positive company image.