The very presence of reviews ( especially if these are not obviously fake responses ) already increases customer confidence in the brand and helps to increase revenue. The company can also influence sales through direct work with reviews and responses to them. In responses, you can additionally attract the customer’s attention to your products:
Offer a bonus on your next order
It is important to give a bonus not only to those who left a positive response, but also to those who were dissatisfied . For example, the delivery of an order was delayed, and the buyer complained about it. You can respond like this:
“Hello, Igor! Thank you for taking the time to leave a review. We are very sorry that you did not receive your order on time. We want to rectify the situation and do everything possible so that in the future you will have only positive emotions from your purchase.
Please accept our sincere gratitude for the feedback and 200 bonus rubles for your next order. We will be glad to see you again!
Suggest related products
If you sell a lot of different products, remind the customer of what he has not yet purchased from you. These may be similar or related products .
For example, if a person bought a crib, you can offer him bed linen or a stroller:
“Marina, thank you for your review of the “Model Name” crib! We are glad that you liked the quality. By the way, we have bedding sets made of natural fabrics. We are sure that with them your child will sleep soundly and peacefully. Take a look at our catalog!”
Tell us about the promotions
When you respond to a review, tell the customer about current promotions . Choose those that might interest him, taking into account the product he wrote about. For example:
“Olga, good afternoon! Thank you for your feedback on our treadmill. We are glad that it fully met your expectations and helps you maintain excellent physical fitness.
By the way, we are currently running a promotion for all healthy lifestyle enthusiasts – when you buy any sports equipment worth 5,000 rubles or more, you will receive a fitness bracelet as a gift. It will perfectly complement your workouts and help you monitor your progress. We will be glad to see you again in our store!