I don’t eat so much that I don’t sleep well, even though I always sleep well regardless of the stress level. Our top seller is still blocked and the process to unblock it is slow. We don’t know if the steps we are applying will ultimately lead us to the solution. With each passing day, 200 euros of turnover or more go away and possibly won’t come back.
It is then that you realize that your Amazon business is less stable than you think.
1 Key factors to understand the stability of your Amazon business
1.1 Dependence on few suppliers:
1.2 Dependence on few products:
1.3 Seasonal business
2 Sales channels beyond
Key factors to understand the stability of your Amazon business
Our situation has made me email data think that possibly, no, surely there are many sellers out there who are very happy with the evolution of their business who are not aware that the situation can change from one moment to the next.
The same thing has happened to us. And the worst: history repeats itself.
Dependence on a few suppliers
We have already depended on one brand in the past. We have managed to transition from our top-selling brand that now practically does not generate sales to concentrate sales or the majority of sales on products related to the Pokémon brand. In the end we have gone from depending on one brand to another. Even having this top-seller that how to turn small defeats into victories is our own brand. Because we have used the Pokémon brand wrong, they have blocked it. I admit that it has been a beginner’s mistake.
Dependence on a few products:
And this also makes you see that you can never relax. Having a top seller gives you the sweet feeling of satisfaction. You relax. You neglect yourself. You are not attentive. You do not think about everything that can go wrong. Because you already loan data know Murphy’s Law. Now more than ever we have to work on developing new products. Now we are about to move on to phase 2 of the year. Here the focus is on optimizing everything that exists and it is “prohibited” to bring out new things.
Seasonal business
In the company that is for sale, one of the products is seasonal. We have done this consciously to learn about this type of product. You also create a dependency. Logical. But here there is one thing that must also be taken into account. If you have a problem with the product at the time of the peak season it may affect you more than with products that are less seasonal. That is why we are now launching a new product here to balance sales throughout the year.
Sales channels beyond
It is clear that Amazon is not the solution for everything. We need to invest time in opening additional sales channels. Other marketplaces, B2B, affiliation, our own online store, etc. We are still lucky that right now we do not perceive a drop but it is temporary. The Lego that we are liquidating right now will run out at some point.
What I am clear about is that having sales so concentrated in one channel and one product is a problem. Maybe not today, but sooner or later you will be affected if you do not work on the other channels.
We continue. Let’s see if we can turn the matter around soon.