When your readers are eagerly searching for your newsletter, timing becomes less important. To summarize, here are the key times to send emails: If you want higher open and click-through rates, send your newsletter on weekdays; if you want your audience to be fully focused on it, send your newsletter on the weekend.
Monday may be the best time to send your campaign — check it out! Compared to last year’s data, open rates are getting later. Use email marketing telegram number list tools to fine-tune your sending, such as automatic resends and link triggers. Remember: a quality newsletter is more important than the perfect timing. Have you found the perfect sending time for yourself? Let us know in the comments.
This article was originally published in
March and has been updated based on new insights from our data. I’m the president. I love seeing our clients succeed. When they win, we win, like being named one of the fastest-growing companies. Email is my passion, although I took a rather how much does a bahrain number database cost? unconventional path.
I used to work in finance and art, which turned out to be the perfect combination for marketing. All athletes know how great it is to break a personal best. But sometimes it helps to compare your results to others.
Email marketing metrics are the equivalent of global
They show the performance of email marketing campaigns in the industry, so you can compare your campaigns to your competitors and see where you are doing well or where there is room for growth. Using our internal data, we have compiled a list egypt data of email marketing metrics to help you develop your strategy.
Use them in your internal efforts to evaluate your campaigns and refine your goals. Our metrics use data from over a million campaigns.
We use the median of all benchmarks
Check out the relevant sections for an overview of the data and benchmarks for your industry. Email Marketing Benchmarks for All Industries First, here are the general email marketing benchmarks for all industries.
Use these to compare your campaigns against all accounts in our dataset. You can then drill down into the industry data in the following sections. Chart showing email marketing benchmarks Source: Open Rate: The total number of recipients who opened an email.
Click-through rate
Unsubscribe rate: The total number of recipients who clicked on the unsubscribe link. Email Open Rate The base open rate shows the percentage of the total number of recipients in a campaign who opened the email. The median open rate for all campaigns in our dataset is . Email open rates by industry range from to . Metric Description automatically marks emails sent to customers as opened. This means that the actual open rates are lower than the rates you see in the dashboard and in this article.