It all started in 2006 with a brilliant idea by the Media World group : on the occasion of the 2006 football World Cup in Germany, in the event of an Italian victory, for every purchase (prior to the World Cup) of an LCD or plasma TV of at least 32 inches, the electronics and IT chain would give a discount voucher of the same value (we are talking about approximately 900.00 Euro) to be spent in Media World stores by 31 December 2006.
Result : Media World won across the board
It increased sales of LCD and plasma televisions by 30% (estimated turnover: 10 million euros), also ensuring a return to the store of customers, ready to spend their voucher, within 6 months. The blogger AtrocePensiero estimated – with a quick but substantially correct calculation – that the operation cost MediaWorld, in fact, a 9% discount on expenses over 1’800.00 euros. Mindful of the excellent operation.
MediaWorld tries again with the European Championships
Strong promotional push + highly felt and attended sporting event = great success. There are several factors that in my opinion make this brazil email list operation perfect or almost perfect: The perceived value of the promotion is very high. A 40% discount coupon sounds like a very strong discount and is perceived as immediate.
The communication of the operation is very
Simple and immediate : it exploits the visibility of football; it uses two exceptional testimonials such as Materazzi and Chiellini (by the way: the choice of the loved-hated Materazzi as the face associated with “don’t you believe it?” is a coincidence) The promotion advertising is heavy and widespread. Flyers, TV, radio, 6×3 billboards, in-store communication , … Media World hit the jackpot again. And you, do you believe it or not.
The reasons for the effectiveness of this
Type of advertising are many: advertising is constantly moving. Across large geographic areas; generates a lot of contacts and “views”. It is a much more long-lasting choice than traditional billboards; it has a the inbound methodology is customer-centric relatively low cost; if studied properly, it has “viral” potential. One fundamental thing , however, is that dynamic advertising must maintain a high level of attractiveness for the observer: in my opinion it must be fun , spectacular , visually brilliant, with an ironic and immediate message .
I report some rather effective examples:
Some are invented, but the creative idea is brilliant. Main sources: Toxel and The Forge (plus various plundering of the web) MORAL . We kuwait data are all bombarded by messages during the day: we must therefore. Make a greater effort than what the various underwear brands, the insurance company or. The local cinema do on the buses of Italian cities – without any creative effort. Bee creative!