Even after the initial hype has died down, social media marketing still often has to contend with the prejudice that it is more of a communication tool for the.
B2C sector and therefore does not create any added value for B2B companies.
However, in a series of two
While this first blog post will look at the opportunities presented argentina phone number list to B2B companies by the specific characteristics of.
1// Efficient communication
B2B companies are always looking for new solutions that make their company more efficient. The Internet has established itself as the first source of information for B2B decision-makers, which is why search engines. And social media channels have taken on the primary role as information filters. The fact that links from social media channels are becoming increasingly important for search results naturally supports the importance of such channels.
2// Emotional decisions
The B2B Insights study by the blocking of these messages is done by special add-ons RTS Rieger team and forum! Market research has found that purchasing decisions in B2B marketing are driven emotionally and not rationally. In B2B marketing in particular, long-lasting business relationships often arise due to the large purchasing volumes and long purchasing processes, which is why the personal customer relationship plays .
A key role in the B2B purchasing process (buying cycle). B2B social media marketing can manage these business relationships in a targeted manner and shorten the purchasing process through continuous presence and dialogue.
This builds trust in the company, which can be the decisive purchasing criterion, especially in the B2B market and for comparable products.
3// Consolidate the flood of information
B2B companies are constantly opening loan data up new markets and striving for innovation. Given the flood of information on the Internet, users are looking for reliable and quality sources. If a company positions itself as the source for a specific subject, the company thereby establishes a unique selling point that sets it apart from all other competitors – after all, there can only be one primary source of information.