While more than 84% of millennials say they no longer trust advertising. The trend is also confirmed for other age groups: according to a study published Marketing Automation by Nielsen in 2013. 80% trust products and services when advised by friends and acquaintances. While 63% trust opinions and reviews collected online .
Referral Marketing Marketing Automation: the new face of “word of mouth”
The labels change, but not the substance: referral marketing , also known as “word of mouth marketing”. Defines a marketing strategy that egypt mobile database takes advantage of ” word of mouth “.
>The product is chosen by the consumer because it is recommended. It is the positive experiences of existing customers that stimulate the purchases of new customers. With results that are absolutely not negligible.
A study conducted by McKinsey reveals that the empathy map: a tool at the base of digital communication recommendations influence an average of 50% of purchasing decisions. Generating sales far higher than those of traditional advertising.
A successful strategy? The secret lies in profiling your customers
In a referral marketing strategy, customers become the real key to success.
But how do you identify the best ones to invest in and turn them into true brand advocates ?
The secret lies in an effective profiling and segmentation strategy for your customers .
In this phase, the contribution of a Customer Data Platform . Such Marketing Automation as Blendee, can be essential in order to identify not only the “best” customers. But also the potentially most interesting ones to invest in terms of loyalty .
Information on browsing and purchasing behavior, analysis related to the Customer Lifetime Value of each customer. Profiling and kuwait data segmentation through RFM Matrix , dynamic scoring, and much more: the ability to collect and normalize data at the Single Customer View. Level It allows you to have an extremely detailed overview of each customer and user . Who interacts with our brand, at each stage of their customer journey and from each touchpoint, both physical and digital.