Risk Management and Compliance Programs
Risk management and compliance programs are integral components of an organization’s governance framework. Risk management focuses on identifying, assessing, and […]
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Understanding Legal Obligations
Businesses must adhere to a wide range of legal and regulatory requirements that govern their operations. These obligations vary by
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Understanding Legal Frameworks
Compliance with legal and regulatory standards requires organizations to be aware of the legal frameworks that govern their operations. These
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6 Lessons from Leading Brands for Elevating Hotel Booking Strategies
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek
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The Evolving Booking Funnel
The traditional, linear booking funnel has given way to a complex web of touchpoints and influences. As of 2023, travelers
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Media World returns to bet on the Italian national team
It all started in 2006 with a brilliant idea by the Media World group : on the occasion of the
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The new Foursquare is increasingly social
Graphic restyling (and not only) for Foursquare, which from a “game” is increasingly also an excellent geo-marketing tool for companies.
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Success in this landscape will depend
Scandic Hotels, a Nordic hotel chain, implemented a comprehensive social media response strategy in 2022. By addressing 98% of all
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The secret of Apple sales is people and staff
Apple in recent years has become the brand par excellence, taking on the dimension of true lovemarks for many people,
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How to measure the stability/fragility of your business on Amazon
I don’t eat so much that I don’t sleep well, even though I always sleep well regardless of the stress
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How to improve the usability of your eCommerce (10 tips)
Edith Gomez Edith Gomez Editor at Gananci. Passionate about Digital Marketing and specialized in Online Communication. Wrote 6 posts 6