Skillfully influencing visual perception in B2B
The perception of websites and emails is strongly influenced by the type of design (layout, structure, colors, typography, images, etc.). […]
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Mobile phone number database
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Content as the basis for lead generation in the B2B social web
Exciting content is the key to successful lead generation. Only when this content is available will a user show a
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Beauty as a competitive advantage in the B2B environment!
Beauty goes hand in hand with structure, order and practicality. B2B online communication must therefore also be geared towards the
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Lead generation through B2B social media marketing?
For almost every B2B company, lead generation is one of the most important marketing goals. However, only about 31% see
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What is beautiful and what does beauty look for in B2B?
What is beautiful is what pleases – in B2B online communication, what is experienced as functional and structured is particularly
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Concept, content and introduction are important!
The analysis also revealed that there is room for improvement in the content of the social media guidelines. For example,
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Opportunities of social media in B2B higher than in B2C
Even after the initial hype has died down, social media marketing still often has to contend with the prejudice that
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Content relevant to the target group
A guarantee of success for successful lead generation is the provision of content relevant to the target group. Through dialogue
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Attraction marketing in examples
Attraction is a digital marketing strategy that is not limit to just considering channels, but rather focuses on a communication
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SEO – Improving search engine positioning
These channels serve as central platforms for creating and distributing quality content that attracts potential customers and guides them through
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Features of attraction marketing
1. Content-focus: As we have already said, it is relat to content marketing to attract, convert, close and delight users,
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What is attraction marketing?
Inbound marketing is a strategy that focuses on attracting potential customers to a brand, product or service by creating and