Customer Data Platform: what is it and how does it work?
Having a deep knowledge of your users and customers, being able to analyze their behavior and purchasing habits, aggregating information […]
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A successful strategy? The secret lies in profiling your customers
Customers who buy frequently but spend little, occasional customers who perhaps only buy with offers and discounts. Customers who have
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Referral Marketing and Marketing Automation
While more than 84% of millennials say they no longer trust advertising. The trend is also confirmed for other age
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The role of marketing automation in a brand advocacy strategy
Know your best customers, encourage them to Leave comments and reviews. Offer them rewards, seduce them with Exclusive promotions and gifts Send personalized
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Brand Promotion and Marketing Automation
Today, consumers trust their circles of contacts much more than advertising: as Philip Kotler says, a recommendation or a recommendation
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Personalize retail with marketing automation
Today we are faced with the result of the acceleration of an evolutionary process that increasingly sees a synergistic and
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When Customer Experience Can Make the Difference
We often tend to use the terms “customer loyalty”. And “customer retention” as synonyms, but in reality they may not
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How to personalize your loyalty program to retain your customers
Customer loyalty and marketing automation are a winning combination to build loyalty, by personalizing each customer’s customer journey retain your
lead generation
What is it and why should you care?
Imagine that you are the owner of a Mexican company, one of those that has been growing little by little,
Special Data
Attraction marketing in examples
Attraction is a digital marketing strategy that is not limit to just considering channels, but rather focuses on a communication
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SEO – Improving search engine positioning
These channels serve as central platforms for creating and distributing quality content that attracts potential customers and guides them through
Special Data
Features of attraction marketing
1. Content-focus: As we have already said, it is relat to content marketing to attract, convert, close and delight users,