Do you want to know if your social media marketing campaign is working or how you can improve it? Keep reading because in this post we tell you everything you need to know about KPIs to measure social media and to carry out the best strategy for your company.
First, have you defined social media in your overall marketing strategy? If not, learn how to do so in this blog post .
KPI is the abbreviation for “Key Performance Indicators”. It is a quantifiable measure that allows us to evaluate the success of an organization, employee or project according to previously established objectives . Remember that these objectives must be SMART: specific, measurable, achievable, realistic and time-bound.
And why are KPIs so important in an organization?
They allow us to closely monitor actions and measure and quantify dentist database their success. They also help us diagnose the current situation of our company and communicate and report on it. Thanks to this, we can make the most appropriate decisions to improve our efficiency and productivity.
We can classify 4 main types of KPI for Social Networks
The goal is to develop the visibility of your brand or product on the Internet and social networks. It consists of determining how many people receive your messages.
Some examples of scope indicators that you should how to build a successful telegram channel for business consider are:
Number of Impressions: number of times a message (article or post) had the opportunity to be seen and impact the Internet user.
Mentions of your brand.
Share of voice
how many people are talking about your brand compared to your competition.
KPI #2: Engagement
These KPIs determine how many people take action japan data after receiving your message. They determine how many people take action once they have received your message.
It is important to remember that it is essential that your followers interact with the brand. If not, no matter how many followers your brand has, you will have created an erroneous KPI.