Estela Duran Guzman
Estela Duran Guzman
Account Manager at fromDoppler Mexico. Passionate about cinema, photography and interactive communications.
Wrote 14 posts
154
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more custom whatsapp data ers, integrate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
User Experience in Email Marketing
What is the difference between an Email Campaign that generates conversions and one that is deleted upon opening? The answer: User Experience . Find out what it is about here!
On July 29, Doppler Academy impressed all attendees with a new free online training on: “How to apply User Experience in your Email Campaigns” . In this Webinar, UX expert Lisandro Martinez Basabilvaso gave a master class.
If you had to work and couldn’t attend, or you had several ideas floating around in your mind and need to watch it again, here is the recording of this training . Before watching it, we recommend that you register for free for our next Webinar on “Email Marketing Strategies to Create Newsletters” with Patricia Behisa. Sign up now!
Defining UX in Email Marketing
Did you think this Webinar was purely and exclusively dedicated to designers? You’re wrong! User Exp quick signs erience is essential for anyone who makes Email Marketing the best ally of their company.
What is it? UX is the series of emotions generated by the sum of interactions that occur in a given context between people and a device, product or service.
Your Email Campaigns generate certain feelings in your Subscribers. Your goal will what are the differences between advisory and consulting? be to make them positive in order to seduce your clients, increase your sales possibilities and build that indestructible bond with your audience.
4 Questions You Should Ask Yourself to Create Impactful Email Pieces
Have you ever spent hours and hours thinking about how to organize the information in your emails? Not anymore! Lisandro was in charge of clearing up all the doubts of the attendees in this great training. If you are able to answer these questions, your campaigns will achieve the results you expect.
1 – What emotions do you generate in your users?
That’s the first question you should ask yourself, according to our expert. There are three possible emotions you can produce in people who interact with your brand: happiness, indifference or sadness .
Indifference is a feeling you should avoid at all costs. Would you like your own Subscribers to ignore you and not care about your company? This will only make them abandon your brand once they have found another one that better meets their expectations.
Something much worse than indifference is sadness. You don’t want users to get sad or suffer from interacting with your brand. That’s why you need to apply UX in Email Marketing . The better the experience your customers have, the easier it will be for you to build a strong and close bond .
2- Do you use the Iterative Design Model?
If your goal is to achieve the best experience for your users, you will need to know each of the stages of this model. Here they are.